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About Us

Aliona Cosmetics is a Dubai-based beauty brand dedicated to creating clean, effective, and science-driven beauty solutions. Founded with a clear purpose, Aliona was born from the belief that beauty products should deliver real results—without compromising safety, quality, or integrity.

We specialize in advanced hair, scalp, lash, and brow care formulas designed to support natural beauty using carefully selected ingredients. Our products are developed without hormones or harsh chemicals, making them suitable for consistent, long-term use.

Our Philosophy

At Aliona, we believe beauty should be simple, honest, and effective. Every product we create is guided by three core principles:

- Science-backed formulations
- Clean and safe ingredients
- Visible, confidence-boosting results

We focus on targeted solutions that address real concerns—such as hair thinning, scalp health, and lash and brow strength—using thoughtfully formulated blends of active ingredients.

Our Vision

To become a trusted global beauty brand known for transparency, effectiveness, and customer satisfaction—where every product delivers on its promise.

Our Mission

Our mission is to empower individuals to feel confident in their own skin by offering high-performance beauty products that are safe, reliable, and results-driven. We are committed to continuous improvement, product innovation, and maintaining the highest quality standards across everything we do.

Message from our leaders

Aliona Shcherba
Founder & CIO

Aliona Shcherba

Aliona Cosmetics was created with a clear vision—to offer clean, effective beauty solutions that truly deliver results. Every product reflects our commitment to quality, innovation, and long-term care. We believe beauty should be safe, honest, and empowering for everyone.

Yazan Abweny
CEO & Co-Founder

Yazan Abweny

From day one, our focus has been on building a brand driven by purpose and trust. We are dedicated to creating products that make a real difference while putting our customers at the center of everything we do. Your support inspires us to keep raising the standard.